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SEO, PPC & Targeting

Website Promotion

SEO Strategy & Growth

Content-driven SEO + authority backlinks
1 500
We build a structured SEO system for dental clinics from site architecture and keyword strategy to content development and technical optimisation.

Your website starts attracting patients organically through high-intent searches for core services such as veneers, implants, general dentistry and hygiene.


Research, strategy & setup: 5 days
Growth timeline: 3 - 12 months
Start SEO Campaign
Scope of Work:
Analytics & Audit:
  • Comprehensive analysis of your current website, competitors and market demand within dentistry
  • Identification of technical issues and growth-limiting factors
  • Defining key growth opportunities and building a strategic SEO roadmap
Keyword Strategy & Semantic Mapping:
  • Collection of high-intent search queries across core services: implants, veneers, orthodontics and more
  • Selection of relevant, conversion-driven keywords
  • Structuring and clustering queries into scalable page architecture
  • Identification of priority growth segments
On-Page Optimisation:
  • Refinement of site structure and navigation
  • Optimisation of meta tags, headings and URL architecture
  • Content optimisation aligned with target keywords
  • Improving page speed, performance and mobile responsiveness
Off-Page SEO & Authority Building:
  • Development of a strong backlink profile
  • Placement of articles and brand mentions on high-quality platforms
  • Building a positive and credible online presence
Content Strategy & Production:
  • Creation of expert-level articles tailored to real patient search intent
  • Blog development with consistent content flow
  • Writing high-quality SEO texts and service descriptions
  • Optimisation of images and multimedia assets
Tracking & Reporting:
  • Ongoing monitoring of rankings and organic traffic
  • Performance tracking across visibility, traffic and enquiries
  • Clear, transparent reporting on progress and results

Paid Search Advertising (PPC)

Google Search & Display Network
1 250
We set up high-performance PPC campaigns designed to generate new patient enquiries from the very first days of launch.

We carefully select high-intent keywords, craft compelling ad creatives and optimise your budget for maximum return. Your ads are shown to people actively searching for dental services.


Recommended ad budget: from €1,000/month
Campaign setup & launch: 5 business days
Launch PPC Campaign
Scope of Work:
Market Analysis & Audit:
  • In-depth research of the dental market in your city or region, including competitor landscape
  • Analysis of competitors and their advertising strategies
  • Definition of campaign goals and key performance indicators (KPIs)
Keyword Research & Targeting:
  • Development of a comprehensive keyword strategy
  • Grouping queries by intent and campaign objectives
  • Filtering out irrelevant and low-converting search terms
Campaign Setup & Management:
  • Setup of advertising campaigns in Google Ads
  • Structuring campaigns by type, location and device targeting
  • Bid strategy configuration (manual bidding and automated strategies)
Ad Creative Development:
  • High-converting ad copy tailored to dental and medical audiences
  • Creation of adaptive and display creatives
  • Continuous A/B testing to maximise conversion rates
Landing Page Optimisation:
  • Optimisation of landing pages to improve conversion performance
  • Structuring pages for patient enquiries and appointment bookings
  • Setup of lead capture forms and clear CTAs
Tracking & Performance Analytics:
  • Setup of goals and event tracking in Google Analytics
  • Implementation of UTM tracking for full traffic transparency
  • Ongoing monitoring of leads, conversions and campaign performance

Paid Social Advertising

Social Media Campaigns
1 000
We launch targeted social media campaigns designed to capture the attention of your ideal audience.

We develop high-impact creatives and offers that stand out instantly. Our approach focuses on generating demand and building trust in both the doctor and the clinic.


Recommended ad budget: from $1,000/month
Campaign setup: 5 business days
Launch Paid Social Campaign
Scope of Work:
Business & Audience Discovery
We take a deep dive into your clinic, core services and positioning to understand where and how to drive the strongest results.
Strategy Development
We define campaign objectives, select the right formats and choose the most effective platforms - including Meta, TikTok, Telegram and others.
Creative Production
We craft high-performing ad copy, visuals and video content designed to capture attention and drive engagement.
Campaign Setup
We implement tracking pixels and events, build precise audience segments based on interests and behaviour, and set up retargeting flows.
Launch & Testing
We test hypotheses, optimise creatives and continuously eliminate underperforming variations.
Performance Optimisation & Scaling
We monitor results on a weekly basis, refine the strategy and scale what delivers consistent leads and revenue.

SEO + PPC + Paid Social

All-in-One Growth System
2 750
3 350
A comprehensive marketing system for dental clinics. You get a consistent flow of new patients across all key channels - organic search, paid advertising and social media.

We combine long-term SEO growth with immediate demand generation through PPC and paid social, creating a stable and scalable acquisition system.


Recommended ad budget: from $2,500/month
Growth timeline: 3-12 months
Launch Full-Funnel Growth System
Ready to attract more patients?

Get in touch with us today

Let’s discuss your goals and take care of everything from planning and setup to launching a high-performing website for your dental clinic.
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Ready to attract more patients? | Digital Crystal

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